We partnered with Check My X-Ray to develop a cohesive brand and digital presence, bringing together UX research, website design and development, video production, photography, social media strategy and marketing collateral.
HOW WE HELPED
Check My X-Ray challenges the traditional way people get medical advice when injured abroad. For travellers facing unfamiliar healthcare systems, language barriers and uncertain diagnoses, an independent review from a UK consultant provides real clarity.
Our challenge was to translate this specialist service into a clear, approachable and trustworthy brand experience.
For a new kind of healthcare service, trust and credibility were essential. We created a visual identity that balances medical professionalism with a reassuring, approachable personality, without relying on clinical or intimidating design conventions.
The identity extends consistently across digital, print and face-to-face touchpoints, including event materials for the London Snow Show, where the brand engaged directly with skiers, snowboarders and winter sports enthusiasts.
.png)
Visitors may arrive injured, uncertain about treatment or worried about getting home, so clarity and reassurance were essential.
UX research and wireframing shaped a logical hierarchy and user journey around the questions users needed answered. The design and build combine accessible language, intuitive navigation and responsive design to make specialist medical support feel approachable.
Many people have never considered an independent X-ray review. We combined video, photography, social strategy and design to make the service relatable and easy to understand.
Video storyboarding and production explained the service through real-world scenarios, while photography put real people behind the brand. Our social strategy focused on education and seasonal relevance, from real ski injury stories to fit-to-fly advice.
The result is a flexible library of carousels, graphics, video and campaign assets that builds awareness across the website, social and wider marketing.
"When we approached Aligned, our challenge was to create a brand that was memorable, distinctive and, above all, inspired confidence in a competitive healthcare market. The team at Aligned were a pleasure to work with throughout the process. They were approachable, responsive and always willing to listen to our ideas, while bringing their own creativity and expertise to the project. The result is a professional, recognisable brand and website that we’re really proud of. Having such a strong identity from the outset has been invaluable in helping us establish Check My X-ray and build our presence in a highly competitive industry."
Kevin Donnelly
Co-founder
